On the 18th of August, Great Wall’s new P Series Pickup was officially launched, commencing the dawn of a new era of Chinese passenger pickups and further enhancing the company’s globalization strategy. Great Wall’s new P Series Pickup will be user-centered, aiming to be a pickup for everyone and for every situation through a “super product” offering, “superior levels of service” and a “super customer experience” as well as the “Great Wall’s new P Series Pickup Alliance” program.
Great Wall’s new P Series Pickup aims at the World’s Top Three in this segment
Motivated by an upgrade of consumption and increased consumer demand, this all new Pick up promises to embrace a new era. Being the first global pickup offered by GWM, the P-Series has made its debut in China commencing a new generation of pickups that will soon be available around the world, reshaping the global pickup landscape and aiming to be ranked amongst the world’s top three pickup trucks available.
In the future, Great Wall’s new P Series Pickup will compete head-on with Toyota, Ford and other international mainstream pickup brands in the global market accelerating the globalization process and achieve the “1-2-3” Strategy as set out at the beginning of the project, that is, to maintain the absolute first place in domestic and export sales; to achieve annual sales of 200,000 units by 2020; and to achieve cumulative global sales of 3 million units by 2025.
Great Wall’s new P Series Passenger Pickup is launched with the “One Shot with Three Hits” Program to build a pickup for everyone for everything through a “superior product” offering, “superior levels of service” and a “superior customer experience” with the end user being the focal point.
At the press conference, Great Wall’s new P Series Pickup, together with outdoor clubs, car modification suppliers, sports brands and NGO organizations established the “Great Wall’s new P Series Pickup Alliance”, which aims to build an open and shared pickup community and the “strongest ecosphere” of pickup culture with users as its center. For members of the Great Wall’s new P Series Pickup, the opening and sharing of marketing promotion, peripheral products, space and user layers will be achieved, and various groups will be gathered to promote pickup culture and make the pickup even more popular.
Great Wall’s new P Series Pickup redefines Pickup Lifestyle
The new logo of Great Wall’s new P Series Pickup is evolved from the letter “P”. It has three implications, “POWER”, “PEAK” and “PERFECT”, symbolizing the emotional connotation of the Great Wall’s new P Series Pickup. Great Wall’s new P Series Pickup is a label representing the elites who yearn for freedom, dare to challenge, pursue perfection with distinctive features that are tends in this sector currently!
With the comfort of sedan, the off-road ability of an SUV, the recreational nature of station wagon and the loading capability of light truck, the Great Wall’s new P Series Pickup can be used as four vehicles in one. Great Wall’s new P Series Pickup offers you creature comfort, with an experience in mind, vision and heart. Everyone with passion in life should own a Great Wall’s new P Series Pickup!
Thanks to the new P71 platform of Great Wall Motors, Great Wall’s new P Series Pickup is safer, more comfortable, lighter and more customizable. It may derive more than one hundred variants with different sizes, power trains and driving form.
In terms of car-like specs, it is equipped with 6-way electronically powered driver’s seat with heating, dual zone automatic air conditioning, over 100 sound insulation and absorption treatments, multi-link rear suspension and much more.
The latest generation of V2X technology is adopted to realize functions including intelligent voice control and intelligent dynamic information services. Equipped with L2 automatic driving technology, ACC, lane keeping assist, intelligent driving assistance and other advanced driver assist functions, it may realize aided driving, environment awareness, programmed decision-making and other driver aid functions.
Great Wall’s new P Series Passenger Pickup is equipped with 8AT+ 2 litre turbo engine, TOD intelligent four-wheel drive, high-strength armored body, the latest generation of Bosch version 9.3 ESP, 360 View, Rear View Camera, Lane Departure Warning, intelligent forward view and all-round radars, 12 to be exact.
The launch of Great Wall’s new P Series Pickup shows that Great Wall Pickup is accelerating their globalization process, opening the era of passenger pickups, leading a unique Chinese pickup culture and aiming high at the world’s top three pickup brands. The multifaceted pickup life will certainly bring richer experiences to the users.