Smaller organizations can make their sites even more attractive for prospective buyers by investing in high-quality visuals and supporting different payment methods. Study your customer lifecycle, analyze their browsing habits if you are redesigning or conduct usability tests with a focus group. Learn as much as you can about their browsing habits, then incorporate those findings into your design. Your ecommerce design has to appeal to your target audience, not just be aesthetically pleasing to you.

At the same time, you can customize your back-end to match your operations by pairing the in-built core commerce with external integrations. BigCommerce provides you with the technical ‘bricks’ to place at the core of your online operations — no-code page builders, secure check-out, SEO-friendly codebase and more. You can mix and match different ‘bricks’ to assemble a tiny house or a 6-bedroom Victorian mansion. Such ecommerce solutions won’t limit your design capabilities to create beautiful and unique websites, and you don’t need to build core commerce functionality from the ground up. I’m ready to start building or already have my own ecommerce store. OpenCart is another easy-to-use, open-source eCommerce platform, which currently supports over 342,000 eCommerce stores.

Which is the best ecommerce website

Otherwise, you can find answers to your questions through forums or Shopify Help Center. You miss many great features that can help your online store grow or make e-commerce website managing your shop more efficient. However, the upside is that the next tier plan isn’t that expensive, with only a $5 difference in the monthly expenses.

Suppose an ecommerce platform constrains your ability to create custom navigation paths. In that case, you’ll end up with a pretty but dysfunctional website few customers will want to use, and your conversion rate will suffer for it. You can choose between 100+ mobile-optimized storefront themes, which you can modify in a handy grid setup with drag and drop functionality. You can add physical and digital products, but they don’t support subscription selling at this point. You’re also limited to 100 products with the cheapest plan, which upgrades to unlimited with the next tier. Whether your store handles dozens or millions of customers a year, designing with care and expertise is invaluable in sustaining or providing growth.

You can also set custom tax rates with support to VAT, HST, and GST. Think about the end goal you might have as a store owner and let’s compare some of the best paid and free eCommerce platforms out there. Having the opportunity to have all this data already organized for you can help you to save both time and money. Increase conversions, and how to improve your website performance. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions. ERP Gold works great with apps like Salesforce, Shopify, PayPal, Facebook, and more.

Experts Advice On Ecommerce Website Design

For site design, BigCommerce has an intuitive visual editor that lets you change your site’s look and feel without any coding involved. To help you select your ecommerce platform of choice, I created a list of the easiest ecommerce platform tools. I outlined their different qualities, along with various features to consider. No other ecommerce platform has the in-house support and services of BigCommerce.

Which is the best ecommerce website

What ignites that sense of delight and takes a brand to the next level? The best marketing tools in the world won’t help if your site leaves them wanting. Open source platforms are like a blank canvas that, with enough time and effort, can be turned into any kind of ecommerce website. However, you are creating everything from scratch, which means having a coder and a designer on call. Shopify gives you the option of using their in-house developed Shopify Payments platform.

To entice subscriptions, give your newsletter a prominent placement at the homepage and keep a sticky or pop-up version in the footer area. To retain first-time shoppers, you can also pitch a small discount for a subscription. Grenson’s About Us page is an excellent example of a company telling the story of their history and heritage while selling the future. Avoid sales pitches and CTAs, but use good team and product visuals to back up your story. Enable ‘guest checkout’ for first-time shoppers and prompt them to register an account with you after completing their purchase. A product page like Nikon’s is streamlined and easy to use, giving visitors a broad overview of their products while allowing for specificity and comparisons. is a free resource site for helping people to create, customize and improve their websites. Tell us about your experiences with eCommerce platforms in the comments section below. Technical support is community-based with some of PrestaShop’s step-by-step guides. There’s also a public forum with a strong community to support you. Volusion’s pricing structure is based on your past 12-month sales. Once you’ve exceeded the threshold turnover for the past year, they automatically upgrade you to the next plan.

They also offer a paid dedicated commercial support option with a price starting at $99/month per site. You can install payment gateways through different integrations. There are also some free integration possibilities such as PayPal, Skrill, or Blockonomics Bitcoin Payments addon.

By creating a distinctive ecommerce shopping experience, you are securing your spot as a long-time favorite brand, one interaction at a time. Ask the shopper to provide the basic information first (email/pass) or even log in with one of their social accounts. Remember, every extra step during registration increases the chances of churn. Wait to request shipping and billing details until after the registration is complete. Offer users an option to save and re-use their information in an address book — for everyone’s convenience.

Website Performance And Security

Another option is to purchase premium themes to set your store apart from free theme users. Squarespace allows you to accept major credit card payments directly to your bank account. You can also set up a Stripe account to accept more payment methods such as Apple Pay, PayPal, etc. All of this allows your online store to accept major currencies from around the world. However, some of these features are only available with higher-tier plans, so take a look at the pricing section for Squarespace below.

When looking at paid platforms, not every feature is available from the start. Take into consideration the possible future costs when you want certain upgrades like abandoned cart recovery or in-depth reporting. Magento’s open-source platform is designed for small businesses and developers.

Which is the best ecommerce website

Before we conclude, I want to discuss some of the most frequently asked questions related to the easiest ecommerce platforms. Fantastic ecommerce website design now is all about functionality and iteration. Launch a new look and collect first-hand insights from your customers. Between conversion optimization, new product landing pages, and seasonal promotions, you’ll always have plenty of ‘design’ work at hand.

Customization Opportunities

A diverse selection of customer and logos reviews and testimonials can reach a broader audience by providing information that they can trust. B2B product information needs to be longer, more comprehensive and include a clear overview of integrations, capabilities and regulatory requirements. With a niche market and longer purchase cycles, B2B brands need to keep a steady pipeline of warm leads. Think higher conversions, repeat purchases, rave reviews and word-of-mouth recommendations. These are significant and can make the difference between the growth and decline of a company.

You can also sign up with WooCommerce Payment with no setup charges or monthly fees. This allows you to accept credit or debit cards with a charge of 2.9% + 30¢ for each transaction with the US-issued cards. An additional 1% fee applies for any other cards issued outside the US. The cheapest online store compatible plan starts from $8.01/month with a 3-year commitment.

Which is the best ecommerce website

ERP Gold helps you list and manage inventory when selling through online marketplaces and your website simultaneously. Shopify is used by more than 90k retailers in over 100 countries. It has an extensive knowledge base and an active community on Shopify forums dedicated to the product. The product’s advanced stock management system allows it to use multiple sources of inventory and manage them in a single place. PrestaShop will enable you to create a modern ecommerce site with an option to choose from 100s of free themes . Visuals and diverse payment systems can play a significant role in online shopping, even for small online businesses.

WooCommerce is an industry-standard when it comes to creating an online store . Though PrestaShop is free to use, add-ons are priced usually between $30 to $50. A major drawback is that the support feature is not free, but that is expected from a freemium service. As with most things centered online, the dominant ecommerce website design trends follow those of the technological sphere. Excellent user experience amplifies the pleasure of interacting with your brand.

How To Automate & Schedule Google Analytics Reports

Wix also provides hosting for your online store and their plans are quite cost-effective starting from $27/month with an annual subscription. If you are a first-time entrepreneur or a small business with budget limits, then coding and developing your own online store can be an extremely costly affair. A pre-built ecommerce system is the best alternative for small businesses and startups. You might also consider one of these ecommerce platforms for small businesses. PrestaShop is an open-source ecommerce platform that’s free to use and allows you to edit software code to suit your custom needs.

  • An ecommerce platform is a software application that enables a business owner to sell products or services online.
  • They still deliver a decent online store building and managing packages for selling goods.
  • The community also provides useful integrations, plugins, add-ons, and extensions.
  • If you need to explain each new step, the selected design isn’t working for your brand.
  • The product allows full customization to create a consistent experience throughout the store and checkout experience.

Making the customer journey as simple and streamlined as possible is the priority for any business. An on-site search engine expedites the customer’s journey, allowing them to find their results quickly and without hassle. Have no fear, BigCommerce is here to help withindustry-leading, live support whenever you need it. Paired with invaluable ecommerce advice on our community forums, we’re committed to standing by our merchants as they build out their platforms and businesses. If you don’t feel like creating your store design from scratch, you can take a look around our theme store.

Zyro doesn’t offer a free trial option, but you can cancel your subscription within 30 days for a full refund. Unfortunately, Wix doesn’t have a free trial other than building a free website without eCommerce capabilities.

Inventory Management Software: Benefits And Key Features

The other main features are built-in SEO tools and social media integrations, related products feature, customer accounts and reviews, discount codes, and gift cards. Abandoned cart reports start from the Professional plan ($71/mo billed quarterly). Now, an argument can be made that a ready-to-ship ecommerce system will look generic and not unique, but this is not necessarily true. With hundreds of template designs and custom branding options available in all the major ecommerce platforms, you can make your online store match your brand and design language. That’s where our easiest ecommerce platforms list comes into the picture.

Design Differences Between B2c And B2b Ecommerce Sites

The analytics and statistics add-ons cover all the main data points of your ecommerce store. Use it to design an ecommerce site that matches your brand tone and design language. The product allows full customization to create a consistent experience throughout the store and checkout experience. Volusion pricing starts at $29 per month with an option for a free trial. It is no longer simply about building and designing an online store but crafting the ultimate ecommerce site.

Getting Started

You get access to tons of mobile-optimized and customizable templates, which you can further tweak by using CSS and Javascript. You can upload as many physical products as you need, but the subscription selling option comes only with the Advanced Commerce plan. The downsides of the cheapest plans are the higher costs for transactions and the availability of useful reports.

Ecommerce Website Design 101: How To Position Your Online Store For Growth

Most B2C consumers are in a constant state of product exploration and in-the-background evaluation. When they discover a good offer, they are almost ready to snatch it. In that sense, B2C ecommerce websites need to facilitate discovery and feed into that sense of urgency. To design a high-performing website, you need to understand your target audience and the best way to reach it.